Marketing & Data Services
Focus Content
Categorizes the performance of the brand's postings in social networks to communicate, enabling you to establish which are the relevant and prominent publications, from a general point of view and from patterned organic segments in different analysis periods.
- Identifies communication objectives offering a work structure.
- Identifies outstanding postings: general, organic, standardized, communication objective to boost results.
- Identifies strengths and weaknesses in communication.
- identifies executable opportunity areas in communication from strategy and tactics.
Focus Campaigns
Analyzed the efficiency of a communication campaign in digital social media in a given period from several perspectives.
- Summarizes the company's postings in key performance indicators.
- Identifies successful postings and lower performance ones in terms of key indicators and sentiment.
- Identifies which communication platform was most efficient for the campaign.
- Identifies the sentiment and the conversation about the campaign to determine if the communication goal was reached.
Focus Listening
- Determines the objective causes for which a user makes a comment: service, product, customer service, communication, brand.
- Identifies what motivates the feelings that are expressed, allowing them to be moderated with practical measures such as solving problems or situations which could be unknown.
- Identifies defenders of the brand, clarifiers, haters, spammers.
- Identify the level and quality of the answers the brand gives to interactions.
- Allows the introduction of communication objectives into the communication strategy focused to solve doubts or provide service.
Competition focus
It is aimed at competition analysis, contextualizing quantitative and qualitative data of the perception of the brands involved in digital media, such as social networks, blogs, forums, and web news.
- Establishes the mention volume of each brand, its position in regards to other brands, a record and evolution over time.
- Identifies the predominant feeling for each brand: positive, negative, neutral, a record and evolution through time.
- Identifies the milestones for each brand, a record, and evolution over time.
- Identifies the actions that are more relevant to each brand in their social networks.
- Identifies best practices, hits, mistakes, and opportunity areas.
Measurement and execution of Email and SMS
Email Marketing
- Mail delivered / opened / rejected (due to a full or non-existent inbox).
- Clicks in the body of the email.
- Recount of the times the email was opened.
- Whether the email was forwarded to someone else.
- Effectiveness of the campaign through a dashboard with a control group.
- Data segmentation for the campaigns.
- Campaign database control (Access and Excel).
Transactional email
- Mail delivered / opened / rejected (due to a full or non-existent inbox).
- Clicks in the body of the email.
- Recount of the times the email was opened.
- Whether the email was forwarded to someone else.
SMS Marketing
- Whether it was delivered or rejected (if it is a mistake of the carrier or not).
- Effectiveness of the campaign through a dashboard with a control group.
- Data segmentation for the campaigns.
- Campaign database control (Access and Excel).
360º Vision
With Rhino Marketing & Data you'll have a 360º view of every one of your digital marketing efforts and your competition obtaining key information that enables you to develop strategies which will help you to take each of your campaigns and customer interactions where you want them to be.