{"id":3230,"date":"2018-09-23T18:45:35","date_gmt":"2018-09-23T18:45:35","guid":{"rendered":"https:\/\/rhino.systems\/?p=3230"},"modified":"2019-02-05T23:24:17","modified_gmt":"2019-02-05T23:24:17","slug":"empresa-de-telecomunicaciones","status":"publish","type":"post","link":"https:\/\/rhino.systems\/en\/empresa-de-telecomunicaciones\/","title":{"rendered":"Telecommunications company increases the efficiency of its digital campaigns by monitoring its audience's real perception"},"content":{"rendered":"

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The marketing area of this mobile phone company needed to have detailed information about de performance of their campaigns in social media: they lacked analyses of the users' behavior and qualitative indicators that really reflected the audience's perceptions.<\/p>\n

To optimize strategy, creativity, investment, and the operation of their campaigns, Rhino Marketing & Data<\/strong> carried out analyses and asset performance reports, direction and\/or contents, as well as an execution study in several platforms.<\/p>\n

We also included developments for obtaining, storing, treating, and modeling data in Azure SQL<\/em>; a visualizer and categorizing system for content and comments with which key information is obtained to help our client to implement effective digital strategies.<\/p>\n

Our proposal also equipped this company with a personalized methodology with performance indicators and control of the tasks to perform with the information yielded by each campaign.<\/p>\n

 <\/p>\n

Currently our client keeps the flexibility in their system which allows for making adjustments in the ever-changing environment of rules and algorithms in social media, as well as a history dating back to 2014.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

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Solution: <\/em>Rhino Marketing & Data
\n<\/strong>Industry: <\/em>Telecommunications
\n<\/strong>Country: <\/em>Mexico<\/p>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> El \u00e1rea de Marketing de esta empresa de telefon\u00eda m\u00f3vil necesitaba conocer a detalle el desempe\u00f1o de sus campa\u00f1as en redes sociales: faltaban an\u00e1lisis del comportamiento de los usuarios e indicadores cualitativos que reflejaran realmente la percepci\u00f3n de su audiencia. Para optimizar la estrategia, creatividad, inversi\u00f3n y operaci\u00f3n de sus campa\u00f1as, Rhino Marketing & […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","hentry","category-casos-de-exito-mkt"],"_links":{"self":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/posts\/3230"}],"collection":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/comments?post=3230"}],"version-history":[{"count":0,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/posts\/3230\/revisions"}],"wp:attachment":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/categories?post=3230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/tags?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}