{"id":300,"date":"2018-06-12T00:35:17","date_gmt":"2018-06-12T00:35:17","guid":{"rendered":"https:\/\/rhino.systems\/?page_id=300"},"modified":"2019-07-22T19:55:04","modified_gmt":"2019-07-22T19:55:04","slug":"como-funciona-marketing","status":"publish","type":"page","link":"https:\/\/rhino.systems\/en\/solutions\/rhino-marketing-data\/how-it-works-marketing\/","title":{"rendered":"C\u00f3mo funciona Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off||” _builder_version=”3.5.1″][et_pb_fullwidth_slider _builder_version=”3.5.1″][et_pb_slide image=”https:\/\/rhino.systems\/wp-content\/uploads\/2018\/06\/soluciones_mkt.png” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.5.1″ body_font_size=”32″ body_font_size_tablet=”28″ body_font_size_phone=”26″ body_font_size_last_edited=”on|desktop” background_color=”#f6b20b” background_image=”https:\/\/rhino.systems\/wp-content\/uploads\/2018\/08\/header_marketing5-1.png” button_on_hover=”on”]<\/p>\n

How it works<\/p>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][et_pb_fullwidth_menu menu_id=”9″ submenu_direction=”downwards” fullwidth_menu=”on” active_link_color=”#ffffff” disabled_on=”off||” _builder_version=”3.5.1″ menu_font=”|600|||||||” menu_text_color=”#ffffff” background_color=”#7b5800″ text_orientation=”center” background_layout=”dark”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ background_color=”#ededed”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Titulo” _builder_version=”3.5.1″ header_line_height=”2em” max_width=”80%” module_alignment=”center” saved_tabs=”all”]<\/p>\n

Marketing & Data<\/strong><\/span> Services<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.5.1″ text_orientation=”center” module_alignment=”center”]<!– [et_pb_line_break_holder] –>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]En Rhino Marketing & Data<\/strong> we bring together the technological solutions that, along with the knowledge of our experts, will bring you the benefit of the tools to get the right information to make decisions in the development of digital strategies.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]Y si necesitas que nuestro equipo de expertos en marketing digital trabaje para tu proyecto de forma remota o en sitio Rhino Marketing & Data tiene experiencia, metodolog\u00eda y especialistas para generar an\u00e1lisis y reportes que te permitir\u00e1n cumplir tus metas.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|” custom_padding=”0px||0px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#a77700″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

Focus Content<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

\"\"Categorizes the performance of the brand's postings in social networks to communicate, enabling you to establish which are the relevant and prominent publications, from a general point of view and from patterned organic segments in different analysis periods.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″ background_color=”#ededed” custom_padding=”30px|30px|30px|30px”]<\/p>\n

    \n
  • Identifies communication objectives<\/strong> offering a work structure.<\/li>\n
  • Identifies outstanding postings<\/strong>: general, organic, standardized, communication objective to boost results.<\/li>\n
  • Identifies strengths and weaknesses<\/strong> in communication.<\/li>\n
  • identifies executable opportunity areas<\/strong> in communication from strategy and tactics.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#d79900″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

    Focus Campaigns<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″][et_pb_row _builder_version=”3.5.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

    \"\"Analyzed the efficiency of a communication campaign in digital social media in a given period from several perspectives.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″ background_color=”#f4f4f4″ custom_padding=”30px|30px|30px|30px”]<\/p>\n

      \n
    • Summarizes the company's postings<\/strong> in key performance indicators.<\/li>\n
    • Identifies successful postings and lower performance ones<\/strong> in terms of key indicators and sentiment.<\/li>\n
    • Identifies which communication platform was most efficient<\/strong> for the campaign.<\/li>\n
    • Identifies the sentiment and the conversation<\/strong> about the campaign to determine if the communication goal was reached.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|” custom_padding=”30px||30px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#f6b20b”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

      Focus Listening <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″][et_pb_row _builder_version=”3.5.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]\"\"Our listening factory precisely categorizes every comment made in a posting during a period to establish, beyond sentiment, the reasons and causes for complaints, likes and questions.
      \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″ background_color=”#f4f4f4″ custom_padding=”30px|30px|30px|30px”]<\/p>\n

        \n
      • Determines the objective causes<\/strong> for which a user makes a comment: service, product, customer service, communication, brand.<\/li>\n
      • Identifies what motivates the feelings<\/strong> that are expressed, allowing them to be moderated with practical measures such as solving problems or situations which could be unknown.<\/li>\n
      • Identifies defenders<\/strong> of the brand, clarifiers, haters, spammers.<\/li>\n
      • Identify the level and quality of the answers<\/strong> the brand gives to interactions.<\/li>\n
      • Allows the introduction of communication objectives into the communication strategy<\/strong> focused to solve doubts or provide service.<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|” custom_padding=”30px||30px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#fec63b”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

        Competition <\/strong>focus<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″][et_pb_row _builder_version=”3.5.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

        \"\"It is aimed at competition analysis, contextualizing quantitative and qualitative data of the perception of the brands involved in digital media, such as social networks, blogs, forums, and web news.<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″ background_color=”#f4f4f4″ custom_padding=”30px|30px|30px|30px”]<\/p>\n

          \n
        • Establishes the mention volume of each brand<\/strong>, its position in regards to other brands, a record and evolution over time.<\/li>\n
        • Identifies the predominant feeling <\/strong>for each brand: positive, negative, neutral, a record and evolution through time.<\/li>\n
        • Identifies the milestones<\/strong> for each brand, a record, and evolution over time.<\/li>\n
        • Identifies the actions<\/strong> that are more relevant to each brand in their social networks.<\/li>\n
        • Identifies best practices<\/strong>, hits, mistakes, and opportunity areas.<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|” custom_padding=”30px||30px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#ffce54″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

          Measurement and execution of Email and SMS
          \n<\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

          \"\"<\/h4>\n

          Email Marketing
          \n<\/strong><\/p>\n

           <\/p>\n

            \n
          • Mail delivered \/ opened \/ rejected (due to a full or non-existent inbox).<\/li>\n
          • Clicks in the body of the email.<\/li>\n
          • Recount of the times the email was opened.<\/li>\n
          • Whether the email was forwarded to someone else.<\/li>\n
          • Effectiveness of the campaign through a dashboard with a control group.<\/li>\n
          • Data segmentation for the campaigns.<\/li>\n
          • Campaign database control (Access and Excel).<\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

            \"\"<\/h4>\n

            Transactional email
            \n<\/strong><\/p>\n

             <\/p>\n

              \n
            • Mail delivered \/ opened \/ rejected (due to a full or non-existent inbox).<\/li>\n
            • Clicks in the body of the email.<\/li>\n
            • Recount of the times the email was opened.<\/li>\n
            • Whether the email was forwarded to someone else.<\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]<\/p>\n

              \"\"<\/h4>\n

              SMS Marketing <\/strong><\/p>\n

               <\/p>\n

                \n
              • Whether it was delivered or rejected (if it is a mistake of the carrier or not).<\/li>\n
              • Effectiveness of the campaign through a dashboard with a control group.<\/li>\n
              • Data segmentation for the campaigns.<\/li>\n
              • Campaign database control (Access and Excel).<\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ custom_margin=”0px||0px|” custom_padding=”30px||30px|”][et_pb_row custom_padding=”30px||30px|” custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_color=”#775421″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Frase ” _builder_version=”3.5.1″ text_font_size=”22px” header_text_color=”#ffffff” background_layout=”dark”]<\/p>\n

                360\u00ba<\/strong> Vision<\/p>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″ max_width=”85%” module_alignment=”center”]<\/p>\n

                With Rhino Marketing & Data<\/strong> you'll have a 360\u00ba<\/strong> view <\/strong>of every one of your digital marketing efforts<\/strong> and your competition<\/strong> obtaining key information that enables you to develop strategies<\/strong> which will help you to take each of your campaigns and customer interactions where you want them to be.<\/p>\n

                [\/et_pb_text][et_pb_image src=”https:\/\/rhino.systems\/wp-content\/uploads\/2018\/06\/icono_circulo_mkt.png” align=”center” _builder_version=”3.5.1″ max_width=”35%” module_alignment=”center” animation_style=”fade”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.5.1″ background_color=”#d79900″ custom_margin=”0px||0px|” global_module=”1172″][et_pb_row custom_margin=”0px||0px|” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta button_url=”\/rhino\/contacto\/” button_text=”Cont\u00e1ctanos ahora” _builder_version=”3.5.1″ header_level=”h3″ header_font=”|300|||||||” header_font_size=”22″ body_font=”|300|||||||” background_color=”#d79900″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#f4510e” custom_margin=”0px||0px|” custom_padding=”0px||0px|”]<\/p>\n

                Would you like to know more about Rhino Marketing & Data<\/strong>?<\/h3>\n

                [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

                C\u00f3mo Funciona Servicios Marketing & Data <!– [et_pb_line_break_holder] –>En Rhino Marketing & Data reunimos las mejores soluciones tecnol\u00f3gicas que junto con el conocimiento de nuestros expertos de mercadotecnia podr\u00e1s sacar provecho completo de las herramientas para obtener […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":137,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-300","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/pages\/300"}],"collection":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/pages\/300\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/pages\/137"}],"wp:attachment":[{"href":"https:\/\/rhino.systems\/en\/wp-json\/wp\/v2\/media?parent=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}